{"title":"Beta","description":null,"products":[{"product_id":"beta-adult-chicken-dry-dog-food","title":"Beta Adult Chicken Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA Adult Chicken Dry Dog Food\u003c\/strong\u003e Like you - we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA. A tailored range of food, made using carefully selected natural ingredients, and with Chicken as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.\u003c\/p\u003e\u003cp\u003eThis food is ideal for adult dogs.\u003c\/p\u003e\u003cp\u003eNot recommended for puppies or senior dogs unless specified by a vet.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605076705,"sku":"BPBETA2","price":6.39,"currency_code":"GBP","in_stock":true},{"title":"14kg","offer_id":48954605109473,"sku":"BPBETA4","price":34.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/BETA-Adult-Dry-Dog-Food-with-Chicken-2-5kg_1.jpg?v=1787302527"},{"product_id":"beta-adult-small-breed-chicken-dry-dog-food","title":"Beta Adult Small Breed Chicken Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA Small Breed Chicken Dry Dog Food\u003c\/strong\u003e is a specially formulated complete pet food designed for small breed adult dogs. With chicken as the number one ingredient, this recipe is made using carefully selected natural ingredients and contains no added artificial colours, flavours or preservatives. It features a natural prebiotic, proven to help support digestive health, alongside dual-shaped kibbles that are ideal for smaller mouths. This tailored nutrition provides all the essential nutrients your small adult dog needs, supporting a healthy heart with essential amino acids, healthy skin and a shiny coat with vitamins, zinc and omega 3 \u0026amp; 6 fatty acids, and healthy teeth and bones with essential minerals and vitamins.\u003c\/p\u003e\u003cp\u003eThis food is ideal for small breed adult dogs who are happiest and healthiest when living an unleashed life, exploring the world and having fun.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605142241,"sku":"BPBETA7","price":6.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/Beta-Adult-Small-Breed-Chicken-Dry-Dog-Food-2.5kg_1.jpg?v=1787302629"},{"product_id":"beta-adult-large-breed-turkey-dry-dog-food","title":"Beta Adult Large Breed Turkey Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA® Large Breed Turkey Dry Dog Food\u003c\/strong\u003e Like you - we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA: A tailored range of food, made using carefully selected natural ingredients*, and with Turkey, Chicken or Salmon as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.\u003c\/p\u003e\u003cp\u003eThis complete pet food is ideal for large breed adult dogs, providing tailored nutrition to help maintain a lean body mass.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"14kg","offer_id":48954605338849,"sku":"BPBETA6","price":34.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/BETA-Adult-Large-Breed-Turkey-Dry-Dog-Food-14kg_1.jpg?v=1787302676"},{"product_id":"beta-adult-turkey-lamb-dry-dog-food","title":"Beta Adult Turkey \u0026 Lamb Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA Adult Turkey \u0026amp; Lamb Dry Dog Food\u003c\/strong\u003e is specially formulated to meet the nutritional needs of your adult dog, ensuring they receive all the essential nutrients for a healthy and active life. This delicious dry food combines two quality protein sources, turkey and lamb, to support strong muscles and provide sustained energy. Enriched with vitamins, minerals, and antioxidants, it helps to bolster your dog's natural defences and promote a shiny coat and healthy skin. The crunchy kibbles are designed to encourage chewing, which aids in maintaining good dental hygiene.\u003c\/p\u003e\u003cp\u003eThis food is ideal for adult dogs of all breeds who require a balanced and nutritious diet to maintain optimal health and vitality. It's particularly suitable for active dogs.\u003c\/p\u003e\u003cp\u003eNot recommended for puppies or senior dogs.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"14kg","offer_id":48954605371617,"sku":"BPBETA1","price":34.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/BETA-Light-Adult-Dry-Dog-Food-with-Turkey-14kg_1.jpg?v=1787302726"},{"product_id":"beta-light-turkey-dry-dog-food","title":"Beta Light Turkey Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBeta Light Dry Dog Food with Turkey - Purina\u003c\/strong\u003e Dogs with a healthy appetite, despite living an active and curious life, can be prone to gaining some additional weight. That's why our PURINA BETA tailored nutrition Light food provides all the nutrition your dog needs. It is made with a lower level of fat to help your dog maintain an ideal body condition, so he is fit and ready to explore his world! It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health. And all this without including any added artificial colours, flavours or preservatives.\u003c\/p\u003e\u003cp\u003eThis food is ideal for adult dogs who tend to gain weight and require a diet that supports weight management while providing essential nutrients for an active life.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605404385,"sku":"BPBETB5","price":6.79,"currency_code":"GBP","in_stock":true},{"title":"14kg","offer_id":48954605437153,"sku":"BPBETB4","price":38.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/BETA-Light-Adult-Dry-Dog-Food-with-Turkey-14kg_1_1.jpg?v=1787302761"},{"product_id":"beta-puppy-chicken-dry-dog-food","title":"Beta Puppy Chicken Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA® Puppy Chicken Dry Dog Food\u003c\/strong\u003e We know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should…outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dog's nutrition and behaviour, have created BETA: A tailored range of food, made using carefully selected natural ingredients, and with Chicken as our No.1 Ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life. This formula offers tailored nutrition for growing puppies, promoting healthy natural defences with antioxidants, supporting brain and vision development with DHA, and ensuring healthy teeth and bones with essential minerals and vitamins.\u003c\/p\u003e\u003cp\u003eThis food is ideal for growing puppies and is also suitable for gestation and lactation in mother dogs, as well as for adult toy dogs.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605469921,"sku":"BPBETB1","price":6.79,"currency_code":"GBP","in_stock":true},{"title":"14kg","offer_id":48954605502689,"sku":"BPBETB3","price":38.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/BETA-Dry-Puppy-Food-with-Chicken-2-5kg_1.jpg?v=1787302845"},{"product_id":"beta-puppy-small-breed-chicken-dry-dog-food","title":"Beta Puppy Small Breed Chicken Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA® Puppy Small Breed Chicken Dry Dog Food\u003c\/strong\u003e offers tailored nutrition for growing small breed puppies. This complete and balanced dry food supports their active and curious lives, ensuring they grow into happy, healthy adult dogs. Made with chicken as the number one ingredient and carefully selected natural ingredients, it provides healthy inside-out nutrition. Key benefits include support for natural defences with antioxidants, brain and vision development with DHA, and healthy teeth and bones with essential minerals and vitamins. It also contains a natural prebiotic to aid digestive health. The kibbles have a dual shape and size, promoting good oral health. Made in the UK, this food contains no added artificial colours, flavours, or preservatives.\u003c\/p\u003e\u003cp\u003eThis food is ideal for growing small breed puppies, and is also suitable for gestation and lactation in mother dogs, as well as for adult toy dogs.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605535457,"sku":"BPBETA9","price":6.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/Beta-Puppy-Small-Breed-Chicken-Dry-Dog-Food-2.5kg_1.jpg?v=1787302892"},{"product_id":"beta-puppy-large-breed-turkey-dry-dog-food","title":"Beta Puppy Large Breed Turkey Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA® Puppy Large Breed Turkey Dry Dog Food\u003c\/strong\u003e From Purina's 90 years of expertise in dog nutrition and behaviour, BETA provides a tailored range of food, made using carefully selected natural ingredients, with Turkey as the No.1 ingredient. Inspired by nature and made in our Suffolk factory, this product delivers healthy inside out nutrition that helps your dog live an active and curious life.\u003c\/p\u003e\u003cp\u003eThis food is ideal for growing large breed puppies and is also suitable for large breed bitches during gestation and lactation.\u003c\/p\u003e\u003cp\u003eNot recommended for small or medium breed puppies.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605568225,"sku":"BPBETB7","price":6.79,"currency_code":"GBP","in_stock":true},{"title":"14kg","offer_id":48954605600993,"sku":"BPBETB8","price":38.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/900_7131322.jpg?v=1787303030"},{"product_id":"beta-puppy-turkey-lamb-dry-dog-food","title":"Beta Puppy Turkey \u0026 Lamb Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA PUPPY - DRY FOOD WITH TURKEY AND LAMB\u003c\/strong\u003e Sniffing, chasing, and exploring - everything is new for your puppy and growing up is hard work! That's why PURINA BETA is tailored nutrition for puppies, including antioxidants to help support natural defences, and DHA that's essential for growing puppies. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. And all this without including any added artificial colours, flavours or preservatives.\u003c\/p\u003e\u003cp\u003eThis food is ideal for growing puppies. 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It contains no added artificial colours, flavours, or preservatives, and features a natural prebiotic to support digestive health.\u003c\/p\u003e\u003cp\u003eThis food is ideal for senior dogs who need tailored nutrition to support healthy ageing, including benefits for joint mobility with omega-3 fatty acids, a healthy heart with essential amino acids, and robust natural defences with antioxidants. The dual shape and size kibbles also add to the feeding experience.\u003c\/p\u003e\u003cp\u003eNot recommended for puppies or adult dogs that are not considered senior.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605666529,"sku":"BPBETB9","price":6.79,"currency_code":"GBP","in_stock":true},{"title":"14kg","offer_id":48954605699297,"sku":"BPBETC1","price":38.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/purina-beta-senior-dog-chicken-ingredient-front.jpg?v=1787303243"},{"product_id":"beta-sensitive-salmon-rice-dry-dog-food","title":"Beta Sensitive Salmon \u0026 Rice Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA® Sensitive Salmon Dry Dog Food\u003c\/strong\u003e is a complete pet food for adult dogs with sensitive skin, coat, and digestion. It is made with carefully selected natural ingredients, including salmon as the number one ingredient. This formula is designed to support sensitive digestion with high-quality protein (salmon) and rice, promoting good digestive health. It also addresses skin sensitivity with essential vitamins, zinc, and omega 3 \u0026amp; 6 fatty acids, crucial nutrients for managing skin reactions and maintaining a healthy coat. Furthermore, the inclusion of antioxidants helps to support your dog's natural defences, contributing to their overall well-being.\u003c\/p\u003e\u003cp\u003eThis food is ideal for adult dogs experiencing sensitivities related to their skin, coat, and digestive system, providing a balanced and supportive diet.\u003c\/p\u003e\u003cp\u003eNot recommended for puppies or pregnant\/lactating bitches.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"2kg","offer_id":48954605732065,"sku":"BPBETC3","price":6.79,"currency_code":"GBP","in_stock":true},{"title":"14kg","offer_id":48954605764833,"sku":"BPBETC2","price":38.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/BETA-Adult-Sensitive-Salmon-Rice-Dry-Dog-Food-2-5kg_1.jpg?v=1787303315"},{"product_id":"beta-working-dog-chicken-dry-dog-food","title":"Beta Working Dog Chicken Dry Dog Food","description":"\u003cp\u003e\u003cstrong\u003eBETA® Working Dog Chicken Dry Dog Food\u003c\/strong\u003e Like you - we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should….outdoors, exploring the world, and having fun! 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It provides tailored nutrition with all the essential nutrients your adult working dog needs, full of energy with high levels of protein and fat to help your working dog replenish his energy stores during active periods, and essential amino acids for strong muscles and to help support muscle repair after activity, ensuring great condition with high levels of antioxidants to help with strenuous activity.\u003c\/p\u003e\u003cp\u003eThis complete food is ideal for adult working dogs.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"14kg","offer_id":48954605797601,"sku":"BPBETC4","price":34.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/900_7131333.jpg?v=1787303396"}],"url":"https:\/\/www.joiipetcare.com\/collections\/beta.oembed","provider":"Joii Pet Shop","version":"1.0","type":"link"}