{"product_id":"lickimat-kitty-treat-mat-for-cats","title":"LickiMat Kitty Treat Mat for Cats","description":"\u003cp\u003e\u003cstrong\u003eLickiMat Kitty Treat Mat for Cats\u003c\/strong\u003e The LickiMat Kitty Treat Mat is designed to enrich feeding time for cats by mimicking their natural predatory feeding behaviours. It allows for greater activity, helping to reduce 'whisker stress' and enabling your cat to feed in a comfortable crouching position with a full view of their surroundings, thereby reducing stress and anxiety. Its unique sections encourage licking, which slows down eating and makes meals or treats last longer. This mat helps calm and soothe your cat, releasing endorphins through licking, which is beneficial during stressful times like vet visits or fireworks, or when left alone.\u003c\/p\u003e\u003cp\u003eThe textured surface promotes slow feeding and pleasurable licking, generating saliva that protects teeth and gums and aids digestion. It also gently scrapes food particles and odour-causing bacteria from your cat's tongue, leading to fresher breath. You can serve a wide variety of healthy treats, including sardines, yoghurt, purées, and spreads. Challenging your cat to extract food from the patterned surface prolongs enjoyment, offers mental stimulation, reduces calorie intake, and improves digestion by slowing down eating, making it a great alternative to slow feed bowls. Food and treats can even be frozen on the mat for an extended feeding experience. This versatile mat is a perfect replacement for traditional cat bowls, allowing you to serve raw, wet, dry, and liquid foods simultaneously without mess, thanks to its different sections and high sides.\u003c\/p\u003e\u003cp\u003eThis product is ideal for kittens and small cats.\u003c\/p\u003e\u003cp\u003eNot recommended for unsupervised use, especially during initial introduction.\u003c\/p\u003e","brand":"LickiMat","offers":[{"title":"Green","offer_id":51520985891041,"sku":"SPLIC24","price":6.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9268\/5986\/files\/lickimat-kitty-7086244.png?v=1794581736","url":"https:\/\/www.joiipetcare.com\/products\/lickimat-kitty-treat-mat-for-cats","provider":"Joii Pet Shop","version":"1.0","type":"link"}