2.1m+ pets with access
74 in-house vets
Studies in the UK + US
Pet research,run by vets.
Joii Studies is the research arm of Joii Pet Care by Vet-AI. We run end-to-end clinical studies with real pets at home, on the same vet-led tech that powers the Joii Pet Care app.
The problem
Why pet research is hard.
Tap a card to see how we fix it.
Working together
Three ways to work with us.
Up to 40% cost savings compared with traditional study set-ups.
Proof
Results with bite.
700+
completed a product trial
3,000+
survey responses
2,100
sign-ups per trial, on average
<3%
drop out from lack of engagement
90%+
participant satisfaction
Live now
Studies running now.
See how Joii Studies runs research today, with real owners and their pets.
In their words
What participants say.
This study saved my cat’s life.
My cat has put on most of the weight he’d lost as part of his lymphoma symptoms. I do think it’s prolonged my time with him.
I really enjoyed taking part in the study, and I hope Sienna and I can participate in future studies. Thank you Joii, it was a joy!
Instructions were very clear and timely, any questions I had were swiftly answered in a friendly, reassuring manner.
A very well run study. All communication was clear and easy to understand. The experience was a pleasure and I hope we helped.
The study was well thought out and thorough. Both vets and nurses were lovely and friendly. I would be happy to do more studies with Willow.
Built in house
Our research ecosystem.
Five systems, working together in real time.
A tailor-made system for building trials and overseeing every participant and clinician.
Virtual calls, questionnaires, journey timelines and study support, all in one easy mobile experience.
Linked to the TMS, so vets in practice can log data from anywhere and get support during a study.
Email and SMS that guide participants through each study step, without the jargon.
Joii vets on hand around the clock, with data and questionnaires captured during calls.
01
Trial Management System
A tailor-made system for building trials and overseeing every participant and clinician.
02
Joii Studies web app
Virtual calls, questionnaires, journey timelines and study support, all in one easy mobile experience.
03
Clinical data capture
Linked to the TMS, so vets in practice can log data from anywhere and get support during a study.
04
Automated journeys
Email and SMS that guide participants through each study step, without the jargon.
05
24/7 vet support
Joii vets on hand around the clock, with data and questionnaires captured during calls.
Built to industry standards
FDA 21 CFR Part 11ALCOA++ICH E6(R3)VICH GL9 (GCP)
The people
Your experts.
Vets lead every study.
Dr Samantha Webster
BVetMed MRCVS
Chief Veterinary Officer
Since joining in 2019, Samantha has championed safety, innovation and animal welfare, and now leads as our Chief Veterinary Officer.
Dr Marta Chapman
GPCert(ExAP) MRCVS
Head of Clinical Trials Delivery
Marta manages research end to end, drawing on her years as a practising vet to shape digital journeys for owners, vets and sponsors.
Dr Nadine Cerny
Dr.med.vet. MRCVS
Veterinary Clinical Researcher
Nadine oversees day-to-day operations. With a clinical background and a sharp eye for detail, she also runs data analysis and reporting.
Good to know
Questions sponsors ask.
Where do you run studies?
In the UK and the US, with owners taking part from home and vets at partner practices.
Can you run just part of a study?
Yes. Go end to end, or pick single parts like recruitment, onboarding, questionnaires or product delivery.
Who runs each study?
Our vets. Every study is led by Joii Studies’ clinical team, with support from our in-house data and tech teams.
Which standards do you follow?
Our platform is built to FDA 21 CFR Part 11, ALCOA++, ICH E6(R3) and VICH GL9 (GCP).
Do owners need to download an app?
No. Owners use the Joii Studies web app on their phone, with calls, questionnaires and study timelines in one place.
Cost saving compared with traditional study set-ups. Vet study data: pmc.ncbi.nlm.nih.gov/articles/PMC11288851. Other figures from past Joii Studies research.
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